Challenge Fee
The upfront cost a trader pays to attempt a prop firm evaluation — the firm's primary revenue source.
Definition
A challenge fee is the upfront payment a trader makes to access an evaluation. Fees typically range from $50 for small accounts ($5-10K) to $500-1,000 for larger accounts ($100-200K). The fee is charged once per evaluation attempt — failing the challenge forfeits the fee, and a new attempt requires buying a new challenge. Challenge fees are the dominant revenue source for retail prop firms: most firms' pass rates are in the 5-15% range, meaning the majority of fee payments come from traders who never reach a funded account.
Example
Why It Matters
The cost of passing is not one challenge fee — it's the expected number of attempts times the fee. A trader with a 20% single-attempt pass rate on average pays $2,500 (5 attempts x $500) to get funded. Firms that offer 'fee refundable on first payout' reduce this cost to one attempt's fee, but only for traders who make it to payout. Treat the sticker price as the per-attempt cost and budget accordingly.